Thursday, June 28, 2012



I walk by this building in Chelsea fairly frequently.

At one point this signage was brand new, and probably very aesthetically on-point for the era. And then time went on and I'm sure it endured some years of being perceived as unattractive and terribly outdated. And now it's beyond all that- it's vintage. And it's beautiful. Even hand-painted in the window.

I love the idea that something can evolve through those stages. And whereas most businesses/people would get tired of something once it's not en vogue any more and update their look to something new and catchy, sometimes these things are overlooked, or not a priority, or maybe they just like it the way it is. And then we get a glance into the past. Preservation.




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